Swimming pools and movie stars
Allsteel / Los Angeles
RESULTS
• Established a prototype for resource centers across US
• Increased awareness in the A&D community
• Subsequent showrooms designed to reflect location
The Allsteel prototype showroom and resource center was inspired by the downtown Los Angeles location and evokes a Mad Men-meets-California mid-century modern vibe. The light and airy neutral color palette is brought to life by swimming-pool blue, and the space is designed to be flexible to adapt to all types of selling conversations.
