An intimate space for affordable luxury
Edition by Banana Republic / San Francisco
RESULTS
• Increased brand awareness
• Exceeded sales expectations
• Established a look and feel for subsequent stores and shop-in-shops
Edition by Banana Republic, a standalone brand created by the Banana Republic accessory team, was designed to create the feeling of an urban townhouse/art gallery. We created a luxurious setting to showcase the affordable luxury that the brand stands for, with local art to enhance the residential atmosphere. Handbags, scarves, and shoes are artfully displayed on bookshelves; an ivory jewelry bar runs the entire store length under a vaulted ceiling.
