Inspiration, education, service
ColorPlus / Bangalore
RESULTS
• Increased brand awareness and loyalty with existing customers
• Increased sales and social media traffic
• Successful roll out to cities across India in a variety of formats
Gensler’s first retail project in India reflects the diverse lifestyle of the “ColorPlus man.” The design features two primary zones: a dramatic, double height gallery wall that engages the customer as soon as they enter the store and a series of “color shops” to provide a more focused and intimate product presentation.
